Moscow
 5-star location to be advised 2-3 April |
A two-day high performance masterclass with one of the most innovative marketing minds, a leading expert from the global marketing arena, Peter Fisk, author of Marketing Genius, former CEO of the Chartered Institute of Marketing. |
From the vision of Apple to the insight of Zara, the passion of Nike and irreverence of Jones Soda, the entrepreneurship of Jet Blue and thrill of Agent Provocateur, the greening of GE to the viral impact of MySpace, today’s leading businesses think and act differently.
Peter Fisk, inspirational speaker and author, leads an innovative two-day masterclass for senior marketers. During the event, he will introduce a new vision for marketing, a new mandate for marketers in driving business performance, and a practical approach to embracing the ideas that will shape markets of the 21st century.
Building on his best-selling book Marketing Genius he explores the most significant marketing issues and trends, and new ideas and best practices from around the world. What’s hot, what’s new, what works and what’s next?
You will explore what it takes to achieve “genius” in today’s and tomorrow’s markets - learning to see things differently like Steve Jobs, do different things like designer Philippe Starck, and achieve extraordinary results like Nike’s Phil Knight. How to market in a Google world? Find out what Yahoo thinks. What does it take to reshape your market? Learn from Samsung and Toyota. How to cut through the clutter of “always-on” media? Listen to Maurice Saatchi. How to achieve your dream from your arm chair? Listen to Li & Fung. What is the secret of the new generation of social networks? Not only that, but how to create your Second Life too.
Seminar Focus
- Understand the new marketing thinking required in fast changing markets
- Learn how and where to focus your marketing efforts
- Develop a strategy that differentiates you from your competitors
- Use tools to assess where innovation is needed
- Establish which customers to attract and retain
- Be able to maximise short and long-term performance
- Develop a more intelligent and imaginative approach to markets
- Deliver extraordinary results for customers and business
About your Trainer:
Peter Fisk
Founder of Genius Works
Former CEO,
Chartered Institute of Marketing
Peter Fisk is an experienced strategist and marketer, having spent many years working with companies such as American Express and British Airways, Coca-Cola and Microsoft.
He is author of the best-selling book Marketing Genius, was recently described as “one of the best new business thinkers”, and was previously the Partner of The Foundation, Managing Director of Brand Finance, CEO of the world’s largest marketing organization, the Chartered Institute of Marketing, and global practice leader for strategic marketing at PA Consulting Group.
Peter has addressed the key issues in almost every sector, from Silicon Valleyto Singapore. Examples of his experience includes introducing a customer-centric change programme at British Telecom and Orange, a value-based marketing framework for Microsoft, the reinvention of food for Marks & Spencer, a new digital retail strategy for Volkswagen, services strategy for O2, and anew brand strategy for Shell. He helped Virgin enter the financial services market, Vodafone to enter new international markets, also Hewlett Packard to improve its European marketing programmes, Royal Mail to prepare for competitive markets, and Philips transform from product-driven technicians to market-shaping innovators.
As CEO of the Chartered Institute of Marketing, Peter became recognised as a leading expert and commentator on marketing worldwide. Representing over 60,000 marketers in 130 countries, he challenged existing perceptions of marketing, and championed new practices and standards. He drove significant change in the profession introducing new capabilities and qualifications, supported by a Knowledge Hub, an online learning product, a new journal The Marketer, and the Shape the Agenda thought leadership programme. In particular he encouraged marketers and business leaders to embrace customers and brands as the most important source of long-term shareholder value.
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