• Do you want to be sure that you secure the best possible deal?
• Are you afraid of the ruining your business relationship with your best customer because of tough negotiation?
• Do you seem to have to fight your corner aggressively, or ally with others, to win the resources you need?
• Do you struggle to get what you want from people whose help you need, but over whom you have little direct authority?

If so, you may need to brush up your win-win negotiation skills. Join Stamford Global’s inaugural Negotiation Masterclass and engage in practical dialogues with senior business professionals from across various fields.

Overview
Effective negotiation helps you to resolve situations where what you want conflicts with what someone else wants. The aim of win-win negotiation is to find a solution that is acceptable to both parties, and leaves both parties feeling that they’ve won in some way, after the event.
This programme explores the nature of negotiation and how skilful negotiation can be used to achieve sustainable and successful business relationships. It advocates the development of strategic thinking before a negotiation to reduce adversarial conflict and reviews the real merits of win-win outcomes.

The programme looks at detailed preparation within the context of the business and the desired outcome of the negotiation. It considers the processes involved and advocates the use of a consultative approach to understand the underlying needs, concerns and interests of the other party. The programme reveals mechanisms to reduce conflict – inherent in most negotiations, and looks at techniques for managing difficult situations.

Learning Objectives
By the end of this interactive programme, participants will have:

• learnt the negotiation process and how to manage each of its different phases
• obtained detailed knowledge of proven negotiating techniques and how they can be applied in different situations (including cross-culturally)
• learnt how to apply the methods of principled, win-win negotiation
• benefited from the maximum opportunity given individually and in teams to practise and integrate these skills under the professional guidance of a negotiation specialist who is using the concepts and techniques proposed on a daily basis
• learnt how to get the best possible deal/outcome available while maintaining and improving the relationship with customers and suppliers
   

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