Budapest  Sofitel 1-3 October

Join your colleagues, counterparts and peers at 2nd Annual Central and Eastern European Marketing Summit.

Central and Eastern European Marketing Summit brings together marketing professionals in the region at the highest level for the second consecutive year.

The dynamic markets of Central and Eastern Europe pose more challenges and opportunities for marketers than ever before.  Companies striving to achieve long term sustainability need to create the most promising brand experience for their consumers; and most importantly, deliver their brand promise. Marketing has also become more accountable at the top level and is required to be aligned with the business side in addition to the necessity of delivering measurable ROI on every penny invested in marketing activities.

CEEMS 2008 will tackle both the strategic and operational challenges that marketers face in today’s rapidly changing business environment in order to increase bottom line profit while deliver their brand promise.  The exquisite international speaker panel will address the most pressing challenges in strategic marketing, branding, innovation, direct marketing, customer loyalty and engagement.

The summit offers an objective platform to discuss marketing accountability and the paradigm shift in the role of marketing executives.  It will also highlight how marketing has become a strategic business partner, responsible for bottom line profitability.

• Gain unparalleled insights into brand strategies and innovation
• Move beyond customer loyalty and engage your customers with your brand
• Explore best practices in Marketing Activation
• Discover what makes Direct Marketing effective in CEE
• Get familiar with Guerilla Marketing best practices
• Learn how to optimize the ROI of your marketing spending
• Discuss the role of Marketing as a Strategic Business Partner
• Discover how to turn customer insights into profit